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Public Affairs & Public Consultation

As a more responsive and socially aware citizenry awakens in India, public awareness campaigns such as that of Lions Club International ‘SightFirst’ on prevention of blindness and ‘Youth Quest’ programmes have begun to occupy a position of prominence in MelCole’s repertoire. Environment campaigns like ‘Save The Tree’ and assisting mega-projects like power plants in obtaining public approval for locations have added a new dimension and meaning to MelCole public affairs profile.

MelCole also supported Vision 2020: The Right to Sight, a world wide concerted effort to eliminate avoidable blindness by the year 2020. The programme involved an active participation of UN agencies, governments, eye care organisations, health professionals, philanthropic institutions and individuals working together to achieve the goal by 2020. Similarly, we assisted ORBIS in their activities in India. ORBIS is a non-profit charitable organisation dedicated to fighting avoidable blindness worldwide.


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