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Management

MelCole has the unique distinction of being a child of the first awakenings of the PR movement in India. Beginning thus, it has imbibed concepts and practices that have evolved over decades in the collective experience of its Directors and Consultants, which have been measured against the yardstick of international standards and effectiveness.

To complement age and wisdom, MelCole’s younger partners continue to impart the stamina and zeal required to perform the most intricate PR operations with finesse and flair. That this sensitive balance is indeed achieved in the constituents of MelCole is evident in the trust that clients continue to repose in its management year after year.

M. L. Kaul, Consultant

With experience spanning five decades, Mr. Kaul is one of the leading PR professionals of the country. His grasp of strategy and public affairs, coupled with an in-depth understanding of the media has enabled MelCole to deliver success after success. PR campaigns strategised and spearheaded by Mr. Kaul, form material for winning case studies and valuable body of knowledge on Indian experience of PR. He has participated in several national and international professional conferences and seminars.

Mr Kaul retired as Adl.Director,PR,with ONGC in 1985.Lateron founded,MelCole PR,along with his partners and led the company till March 2004.


Praveen Rikhy, Managing Director

 

Praveen has 25 Years experience in active PR Practice. She started specialized technology PR practice in the country, and is responsible for Melcole’s leading position in this market segment. She now leads the strategy team at MelCole. With experience in economic research and analysis and understanding of the dynamics of industry and business. Praveen helps provide a practical business dimension to PR campaigns developed at MelCole. Praveen started her career with a leading chamber of commerce and also worked with the Indian Newspaper Society.

 

 Praveen is also Chairperson, Northen region, Public Relations Consultants Association of India (PRCAI).

 

Abhinav Kaul, Media Director

Abhinav is a senior media management consultant with MelCole Public Relations Company.  He is associated with the media from his student days. He started his career in the media as a reporter of the Daily Vanguard, Dehra Dun.  After a while Abhinav became Dehra Dun correspondent of Times of India, Lucknow edition.

 

Abhinav started his career in media management in 1990 when he joined   MelCole India’s first Public Relations enterprise in the field of Corporate Communication Over the years Abhinav has gathered vast experience in the media management and developed great fund of goodwill in the print and electronic media.

 

He has received PR Award from Utkal Mail hindi newspaper for contribution in media related work.

 

Rohit Srivastava, Executive Director

Rohit has a experience of nearly 27 years spanning IT, software and marketing areas. He has been a software professional, a direct marketeer and has handled operations. Before joining MelCole, Rohit was with the Globsyn Group (Kolkata), an IT education and services company, where he had extensively worked on brand management, corporate communications and business strategy. An engineer and MBA, Rohit brings in the technology edge into the MelCole team, with focus on brand management and strategy.

Rohit heads the Technology Practice at MelCole.

 

Sanjay Kaul, Consultant

Sanjay started his professional life as an advertising professional with HTA (the Indian arm of J. Walter Thompson). He subsequently shifted to marketing communications and brand management, an area in which he has been consulting for over 18 years. He conceptualized and ran India’s first premier brands magazine for over 5 years. Sanjay takes an active interest in consumer and citizen rights and also runs an NGO that takes up causes of pubic interest and governance.

 

 

 

 

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