has the unique distinction of being a child of the first awakenings of
the PR movement in India. Beginning thus, it has imbibed concepts and
practices that have evolved over decades in the collective experience of
its Directors and Consultants, which have been measured against the
yardstick of international standards and effectiveness.
To complement age
and wisdom, MelCole’s younger partners continue to impart the stamina and
zeal required to perform the most intricate PR operations with finesse
and flair. That this sensitive balance is indeed achieved in the constituents
of MelCole is evident in the trust that clients continue to repose in its
management year after year.
M. L. Kaul, Consultant
spanning five decades, Mr. Kaul is one of the leading PR professionals
of the country. His grasp of strategy and public affairs, coupled with
an in-depth understanding of the media has enabled MelCole to deliver
success after success. PR campaigns strategised and spearheaded by Mr.
Kaul, form material for winning case studies and valuable body of
knowledge on Indian experience of PR. He has participated in several
national and international professional conferences and seminars.
Mr Kaul retired
as Adl.Director,PR,with ONGC in 1985.Lateron founded,MelCole PR,along
with his partners and led the company till March 2004.
has 25 Years experience in active PR Practice. She started specialized
technology PR practice in the country, and is responsible for Melcole’s
leading position in this market segment. She now leads the strategy
team at MelCole. With experience in economic research and analysis and
understanding of the dynamics of industry and business. Praveen helps
provide a practical business dimension to PR campaigns developed at
MelCole. Praveen started her career with a leading chamber of commerce
and also worked with the Indian Newspaper Society.
Praveen is also Chairperson, Northen region,
Public Relations Consultants Association of India (PRCAI).
Abhinav Kaul, Media Director
Abhinav is a senior media
management consultant with MelCole Public Relations Company. He is associated with the media from
his student days. He started his career in the media as a reporter of
the Daily Vanguard, Dehra Dun.
After a while Abhinav became Dehra Dun correspondent of Times of
India, Lucknow edition.
Abhinav started his career in
media management in 1990 when he joined MelCole India’s first Public
Relations enterprise in the field of Corporate Communication Over the
years Abhinav has gathered vast experience in the media management and
developed great fund of goodwill in the print and electronic media.
He has received PR Award from Utkal Mail hindi newspaper
for contribution in media related work.
Rohit Srivastava, Executive Director
Rohit has a experience of nearly 27 years spanning IT,
software and marketing areas. He has been a software professional, a
direct marketeer and has handled operations. Before joining MelCole,
Rohit was with the Globsyn Group (Kolkata), an IT education and
services company, where he had extensively worked on brand management,
corporate communications and business strategy. An engineer and MBA,
Rohit brings in the technology edge into the MelCole team, with focus
on brand management and strategy.
Rohit heads the
Technology Practice at MelCole.
Sanjay Kaul, Consultant
Sanjay started his professional life as an advertising
professional with HTA (the Indian arm of J. Walter Thompson). He
subsequently shifted to marketing communications and brand management,
an area in which he has been consulting for over 18 years. He
conceptualized and ran India’s first premier brands magazine for over 5
years. Sanjay takes an active interest in consumer and citizen rights
and also runs an NGO that takes up causes of pubic interest and