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The MelCole Advantage

MelCole believes that when we take on a client, we become an extension of their operations vis-à-vis the media communications, with complete involvement and ownership of the responsibility that goes with it. As a result, Clients get several advantages –

• Hands-on senior management team – clients deal with a director, NOT an executive

• Lasting partnerships with clients – MelCole has had enduring relationships with key clients ranging from 5 to 11 years

• International standards of PR practices in account management, strategic planning and reporting

• Access to wealth of Ketchum expertise through intranet and direct consultancy

• Strong belief in qualitative and quantitative assessment - media monitoring, impact assessment and audits/benchmarking against targets are a regular feature of service

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